Your experience
Dive into British pop history at the British Music Experience, then see Liverpool’s waterfront on a 50-minute River Mersey round-trip cruise.
Getting started
Use your mobile vouchers to access each venue directly during their operating hours. Visit the British Music Experience at the iconic Cunard Building by following on-site entry instructions, then make your way to Liverpool Gerry Marsden (Pier Head) to board the River Mersey cruise. Both attractions can comfortably be visited on the same day using this combo.
What to expect
British Music Experience
Set inside Liverpool's iconic Cunard Building, this exhibition charts the story of British popular music from the 1940s to today through over 600 artefacts.
Features:
• Explore galleries filled with memorabilia, stage outfits, instruments, images, and footage that trace the beginnings, rise, and influence of British pop.
• See outfits worn by Freddie Mercury, Dusty Springfield, the Spice Girls, Adam Ant, and Little Mix, plus instruments played by Noel Gallagher and hand-written song lyrics from Adele.
• Move between interactive, audio-visual, and hologram zones that bring artists and performances to life across different eras.
• Spend time in the Gibson Interactive Studio, where you can try Gibson and Epiphone guitars, Roland drums, synthesisers, keyboards, and more.
• Head to Dance The Decades, follow a virtual teacher through 12 dance styles spanning 70 years, and use the built-in phone holder to record your routine.
River Mersey Cruise
Board a heritage ferry at the Liverpool Gerry Marsden (Pier Head) for a loop along the River Mersey, with views of Liverpool’s waterfront and Wirral’s skyline.
Features:
• Take a 50-minute round-trip River Mersey cruise, experiencing the river that has shaped Liverpool’s maritime story.
• Access a complimentary digital audio guide, with commentary on Liverpool’s musical roots and maritime history, or request a printed cruise route fact sheet on board.
• Relax with access to the onboard café bar, where meals, snacks, and alcoholic beverages are available for purchase.
• Use the onboard toilets and accessible main deck facilities for a comfortable journey.
• Your voucher will be emailed to you shortly.
• Display the voucher on your mobile phone with a valid photo ID at the starting point.
• Please check your final voucher for the starting point details & specific instructions.
Free cancellation up to 1 day before start
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