Taste Noto: Local Seafood Market Food Tour

Unlike crowded tourist seafood markets in larger cities, this tour introduces the local food culture of the Noto Peninsula through Noto Shokusai Market, where visitors can experience the flavors and atmosphere of everyday life in coastal Ishikawa.

Explore the market with a local guide while discovering seasonal seafood, regional specialties, and traditional foods unique to Noto. Learn about ingredients such as yellowtail, nodoguro, monkfish, Noto salt, and fermented seafood products, and how they connect to the region’s climate and fishing culture.

The tour includes a ¥3,000 food credit, allowing guests to freely choose what they would like to try from the market’s shops and restaurants. Enjoy fresh seafood bowls, grilled shellfish, local snacks, and regional specialties at your own pace.

Perfect for travelers looking for a more relaxed and authentic local food experience beyond Japan’s famous tourist markets.