Johan Cruijff ArenA Stadium and The Upside Down Amsterdam Experience Package

Your experience

Enjoy two Amsterdam favourites in one booking: the Johan Cruijff ArenA’s behind-the-scenes matchday route and The Upside Down Amsterdam’s photo-ready worlds.

Getting started

Start your journey at either venue. Present your ticket at the entrance, pass through a quick security check, and begin exploring at your own pace.

What to expect

Johan Cruijff ArenA Stadium

Step inside the home of Ajax and go beyond the stands on a self-guided tour through exclusive matchday areas. From player zones to club history exhibits, this experience offers a closer look at one of Europe’s most iconic football stadiums.

Features

• Behind-the-scenes access: Visit the dressing rooms and player areas, then walk through the tunnel to the dugouts with views of the pitch.

• Club history: Explore the Ajax Gallery of Fame, showcasing trophies, archival footage, and memorabilia.

The Upside Down Amsterdam

Enter a vibrant, interactive space designed for creativity and fun, where every room is built for photos. Expect bold colours, optical illusions, and immersive sets that transform everyday scenes into something unexpected.

Features

• Immersive rooms: Explore surreal spaces, from floating furniture setups to LED-lit environments, including playful sets like a candy-inspired jungle and a neon ball pit.

• Photo perks: Take home a printed welcome photo and access digital downloads, then stop by the café or browse the shop during your visit.