Sake Reborn A Sensory Journey Through a 200 Year Old Brewery

In this quiet city, Hatsumomidi—an urban sake brewery with over 200 years of history—offers a rare opportunity to experience Japanese sake culture without crowds or spectacle. After in-house brewing paused in 1985, production resumed in 2006 under the leadership of its 12th-generation owner. Today, Hatsumomidi operates as a compact, working brewery where tradition and modern craftsmanship coexist. This intimate experience draws you into the sweet, yeasty aroma of the brew house for a behind-the-scenes look at year-round production, followed by a guided tasting of three Harada labels at HARADA SAKABA, the on-site bar that serves as the brewery’s social hub. More than a standard tour, it offers insight into how regional sake culture continues to evolve—shared directly by the people involved. This tour is perfect for sake lovers who want to go beyond the bottle and interact with the makers.