Your experience
Enjoy two Amsterdam favourites in one booking: the Johan Cruijff ArenA’s behind-the-scenes matchday route and The Upside Down Amsterdam’s photo-ready worlds.
Getting started
Start your journey at either venue. Present your ticket at the entrance, pass through a quick security check, and begin exploring at your own pace.
What to expect
Johan Cruijff ArenA Stadium
Step inside the home of Ajax and go beyond the stands on a self-guided tour through exclusive matchday areas. From player zones to club history exhibits, this experience offers a closer look at one of Europe’s most iconic football stadiums.
Features
• Behind-the-scenes access: Visit the dressing rooms and player areas, then walk through the tunnel to the dugouts with views of the pitch.
• Club history: Explore the Ajax Gallery of Fame, showcasing trophies, archival footage, and memorabilia.
The Upside Down Amsterdam
Enter a vibrant, interactive space designed for creativity and fun, where every room is built for photos. Expect bold colours, optical illusions, and immersive sets that transform everyday scenes into something unexpected.
Features
• Immersive rooms: Explore surreal spaces, from floating furniture setups to LED-lit environments, including playful sets like a candy-inspired jungle and a neon ball pit.
• Photo perks: Take home a printed welcome photo and access digital downloads, then stop by the café or browse the shop during your visit.
• Your voucher will be emailed to you shortly.
• Display the voucher on your mobile phone with a valid photo ID at the starting point.
• Please check your final voucher for the starting point details & specific instructions.
Johan Cruyff Arena
The Upside Down Amsterdam
Free cancellation up to 1 day before start
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