Your experience
Pair a high-energy journey through the heritage of a global brewing icon with priority access to a sub-zero lounge carved entirely from ice.
Getting started
Begin your experience at either venue by presenting your digital ticket for validation. At Xtracold Icebar, check-in includes a brief orientation and the collection of your thermal gear, while the Heineken Experience requires you to join your scheduled time slot for the guided introduction. Many travellers choose to visit these on separate days to fully enjoy the social atmosphere and included drinks at each location.
What to expect
Heineken Experience
Step into the original 1867 brewery for a guided introduction that transitions into a self-paced interactive circuit through the historic industrial brewhouse and modern tasting bars.
Features:
• Industrial brewhouse: Walk through the preserved brewing halls to see the massive copper tanks and original equipment used in the 19th century.
• Live English presentation: Listen to a brand ambassador share the narrative behind the Heineken family’s global expansion.
• Interactive 4D exhibits: Experience the brewing and bottling process firsthand through multimedia displays and motion-based sensory simulations.
• The Best 'Dam Bar: Conclude your circuit in the brewery’s social hub with two perfectly chilled Heinekens included with your entry.
Xtracold Icebar Amsterdam
Bypass the standard entry queue for priority access to a -10°C environment where the walls, furniture, and art are composed of 35 tons of hand-carved ice.
Features:
• Skip-the-line entry: Save up to 45 minutes by using priority access to bypass the general admission lines at the entrance.
• Ice-glass tasting: Enjoy three included drinks served in custom glasses made entirely of ice for a unique tactile experience.
• Thermal outfitting: Receive a heavy-duty thermal coat and gloves upon entry to remain comfortable in the sub-zero temperatures.
• Arctic exploration theme: Relax in a themed lounge inspired by the polar expeditions of Dutch explorer Willem Barentsz.
• Your voucher will be emailed to you shortly.
• Display the voucher on your mobile phone with a valid photo ID at the starting point.
• Please check your final voucher for the starting point details & specific instructions.
Summer
annual
Free cancellation up to 1 day before start
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