Your experience
Pair the quiet sophistication of the Dutch Golden Age with the high-energy atmosphere of a world-famous brewery for a complete introduction to Amsterdam’s cultural and industrial heritage.
Getting started
You can begin your day at either location, but many travellers prefer starting at the Rijksmuseum in the morning before the 8-minute walk to the Heineken Experience for an afternoon tasting. Present your mobile ticket at the entrance for validation; at the Rijksmuseum, you will pass through a brief security check before entering the Great Hall, while at Heineken, you’ll be fitted with your audio device at the start of the circuit.
What to expect
Rijksmuseum
Navigate through the Gallery of Honour and beyond in a world-class museum where 800 years of Dutch history are told through a meticulously organised collection of art and artefacts.
Features:
• The Gallery of Honour: View Rembrandt’s The Night Watch and Vermeer’s The Milkmaid in a grand architectural space designed specifically to showcase these masterpieces.
• 17th-century decorative arts: Examine the incredible detail of the Petronella Oortman dollhouse and the museum’s extensive collection of blue-and-white Delftware.
• The Cuypers Library: Step into the oldest and largest art history library in the Netherlands, a multi-story sanctuary of books and research.
• Maritime history: Trace the Dutch global influence through a hall of intricate ship models and artefacts from the age of exploration.
• Multimedia guide: Use the official app for curated "Top 10" trails, interactive maps, and expert commentary on the subtle details of Golden Age techniques in your preferred language.
Heineken Experience
Immerse yourself in a high-tech, multi-sensory journey through the original 1867 brewery, where the history of a global brand is told through interactive exhibits and live demonstrations.
Features:
• Historic brewhouse: Walk among the original massive copper tanks where the very first batches of Heineken were crafted over 150 years ago.
• 4D 'Brew Your Ride' experience: Experience a sensory simulation that takes you through the entire brewing and bottling process from the perspective of a bottle.
• Live host presentations: Engage with English-speaking brand ambassadors who share insights into the secret "A-yeast" and the science of the perfect pour.
• The tasting session: Participate in a tutored tasting to identify the specific flavour profiles of Heineken before heading to the bar.
• The Best '04 Bar: Conclude your tour in the social heart of the brewery with two chilled Heinekens included in your visit.
• Multilingual audio guides: Choose from six languages during your audio tour, allowing for a more personalised and informative exploration.
Wrapping up
The tour concludes in the vibrant De Pijp neighbourhood, putting you in the perfect location to explore Amsterdam’s trendiest cafes and bars immediately after your final tasting.
• Your vouchers will be emailed to you instantly.
• Please display the same at each ticket redemption point along with a valid photo ID.
Ticket redemption points
Rijksmuseum
• Show your ticket at Rijksmuseum.
• Address: Museumstraat 1, 1071 XX Amsterdam, Netherlands.
Get directions to the redemption point
Heineken Experience
• Show your ticket at Heineken Experience.
• Address: Stadhouderskade 78, 1072 AE Amsterdam, Netherlands.
Get directions to the redemption point
annual operating schedule
Summer
Non-refundable
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