Discover how a small, simple design school on a hill in Southern Germany tried to rebuild the moral and visual fabric of a post-war nation. This is not just a tour through beautiful objects; it is a journey into the Ulm Model – a radical philosophy that turned design from artistic expression into a scientific, sociological tool for democratic freedom. From the anti-fascist resistance of the White Rose to the creation of the Braun record player and the Lufthansa identity: Experience how the University of Design shaped modern systems.
- 6.1 km self-guided tour with 6 stations over 154 min. - Ideal for art, design & aesthetics and history & memory Excitingly told in a podcast style by experts and locals - Suitable audio content, AI guide, and navigation via the app
Hans Und Sophie Scholl Platz, Ulm, Germany
The moral foundation of the tour, which honors the anti-fascist resistance fighters whose legacy inspired the founding of the HfG.
Marktplatz 9, Ulm, Germany
Home iconic HfG artifacts that show the change from Bauhaus craftsmanship to the scientific, sociological approach of the Ulm Model.
Kramgasse 49, Bern, Switzerland
The headquarters of the adult education center, the intellectual breeding ground where the pedagogical framework for the HfG was forged.
n, corporate identity, and signage comes to life.
Am Hochstrass 1, Ulm, Germany
A former concentration camp that highlights the conscious, symbolic reclamation of a place of terror for democratic education.
Am Hochstraess 8, Ulm, Germany
The highlight of the tour on Max Bill's historic campus, which preserves the legacy of the Ulm Model and its influence on global visual culture.
From Ulm main station take local public transport towards Hans-und-Sophie-Scholl-Platz. Walk the last few minutes from the nearest stop. Please check the current connection with the local transport association on the day of travel.
For a full refund, cancel at least 24 hours before the scheduled departure time.
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