Your experience
Solve your city logistics and experience Amsterdam’s brewing heritage with a single booking that pairs unlimited transport with the city’s original brewery tour.
Getting started
Upon arrival at the Heineken Experience, present your digital ticket for validation at your selected timeslot. For the GVB pass, your access is activated the moment you first "check in" on any vehicle, granting you unlimited travel for the chosen number of 24-hour periods. Many travellers use their GVB pass to reach the brewery via Metro 52 or Tram 24, both of which stop within a short walk of the entrance.
What to expect
Amsterdam GVB Pass
Use a single digital pass to access Amsterdam's entire municipal transit network, allowing for unlimited transfers across all blue-and-white GVB vehicles within the city limits.
Features:
• Unlimited network access: Ride any GVB-operated tram, bus, metro, or ferry throughout Amsterdam, including night buses.
• Tap-and-go entry: Board vehicles and enter metro stations by simply scanning your mobile pass at the card readers.
• Extended reach: Travel beyond the city centre to surrounding areas like Amstelveen, Diemen, and Weesp without purchasing additional tickets.
Seamless activation
• Download the GVB app.
• This digital pass lets you tap and ride any public transport in Amsterdam. Simply add it to your GVB app or Apple Wallet on your mobile phone for a convenient, digital travel companion.
• You can change between public transport lines as many times as you want.
Validity:
• Your pass is activated at the timeslot chosen on the check-out page and is valid for the number of 24-hour periods chosen. For example, if you select a 48-hour pass and take any public transport at 3pm on a Monday afternoon, your pass is valid till Wednesday 3pm.
Heineken Experience
Step into the original 1867 brewery for an interactive circuit that moves from the historic industrial brewhouse to modern 4D exhibits and tasting bars.
Features:
• Historic brewhouse: Walk through the preserved brewing halls to view the original massive copper tanks and 19th-century equipment.
• Live English presentation: Listen to a brand ambassador share the narrative of the Heineken family’s rise to global fame.
• Interactive 4D exhibits: Experience the brewing process firsthand through multimedia displays and motion-based sensory simulations.
• The Best 'Dam Bar: Conclude your self-guided walk with two perfectly chilled Heinekens included in your entry.
• Your voucher will be emailed to you shortly.
• Display the voucher on your mobile phone with a valid photo ID at the starting point.
• Please check your final voucher for the starting point details & specific instructions.
Summer
Free cancellation up to 1 day before start
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