Copenhagen

Carlsberg City Tour to Place Where The Danish Beer Was Born

Carlsberg City is the very place where the beer that made Denmark famous was born. The place where a dramatic family saga and a history of entrepreneurship, pioneering risks and an unstoppable faith in the future came together. On the tour, I will tell you how Carlsberg was created, because of what quarrel the founder of the brand Jacob Jacobsen stopped communicating with his son and even divided the business. You will learn the story of the famous elephants at the entrance to Carlsberg City, you will understand why one of the brand's symbols is a swastika, and also you'll see what is happening to the famous buildings today, when most of the production has moved to Jutland. There are also many interesting things waiting for you in the second part of the tour. I will tell you why urbanists studied the psychology of city dwellers' behavior during the renovation of the area, how much local housing costs, where the SPA center is located, where you can treat yourself to a beer bath.