Ehime Prefecture
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Viator
Private Taxi: Washi-Making & Gold Leaf, Acclaimed Sake in Ehime
Discover Uchiko’s deep artisanal culture. Experience the world’s only "Gilded Washi"—adding modern brilliance to ancient paper—and visit a prestigious 300-year-old brewery. This private taxi tour is the perfect cultural transfer between Matsuyama and Dogo Onsen. Enjoy rare Japanese mastery while traveling in comfort. ◆Authentic Two Washi Arts At Ikazaki Shachu, hand-make traditional washi paper and decorate a washi card with rare gilding art found only here. ◆Award-Winning Sake Tasting Enjoy Chiyonokame Brewery for premium sake, recognized nationally for excellence and its 300-year heritage. ◆Flexible luggage-friendly Transfer Pick-up at Matsuyama with drop-off at Dogo Onsen or return to starting point. ◆Included Services English brochures and basic driver assistance provided. ◆Upgrades Professional English Guide: For deep cultural storytelling. Special Lunch: Local delicacies grilled over a traditional open hearth (Irori). ※Can see options' detail when check availability.
5.0(6)
5 Hours
Ehime Prefecture
- Private tour
- New
From
$180
No similar experiences found
Viator
Small-Group Walking Tour of Matsuyama and Minakuchi Brewery
Start walking from Dogo Onsen Station and visit some famous spots for good fortune. While leisurely walking, think of a memorable word you like that will be made into an original Sake label later. How about a word related to Matsuyama such as Dogo, Shikoku, or Henro (pilgrimage) ? Or, it might be interesting to write your name in Chinese characters with the assistance of an English-speaking local guide. The word will be used to make an original Sake label at the Minakuchi Shuzo brewery, the only Sake brewery in Dogo. You can also enjoy tasting various Sake samples available for purchase in the store.
5.0(3)
2h 30m
Ehime Prefecture
- Free cancellation
From
$77
No similar experiences found
Viator
Matsuyama Half-Day Private Trip with Government-Licensed Guide
This value-packed trip with a government-licensed and experienced multilingual tour guide is a fantastic and efficient way to explore Matsuyama! Matsuyama, with the tranquil and beautiful Seto Inland Sea to the west and the mountains to the east, boasts a pleasant climate--mild thoughout the year with little rainfall. With its abundance of cultural offerings, Matsuyama features both the convenience of a city and the slow pace of the countryside. Let us know what you would like to experience and we will customize a four-hour tour that's best for you! Note*1: Please select your must-see spots from a list in the tour information to create your customized itinerary. Note*2: The National Government Licensed Guide Interpreter certification is issued by the Japanese government requires a good knowledge and understanding of Japanese culture and history.
5.0(2)
4 Hours
Ehime Prefecture
- Free cancellation
- Private tour
From
$90
No similar experiences found
![[Town walk] Stroll around Matsuyama Castle and enjoy local shopping](/_next/image?url=https%3A%2F%2Fmedia-cdn.tripadvisor.com%2Fmedia%2Fattractions-splice-spp-480x320%2F0b%2Fa1%2Fc9%2F04.jpg&w=3840&q=75)
Viator
[Town walk] Stroll around Matsuyama Castle and enjoy local shopping
A 'must see' for first time visitors to Matsuyama! As one of Japan's 12 original castles dating back to before the Edo period, Matsuyama Castle is the symbol of Matsuyama City. Take a rest at Jozanso, a café on the top of the hill. You can choose a refreshment between the two specialties, Iyokan orange soft-serve ice cream and homemade Amazake (sweet fermented rice drink). Stroll along Ropeway and Okaido shopping arcade to discover some local delights. ※Reservations are accepted from 2 people. ※The tour will go on, rain or shine. (Bring rain gear as needed.) The chairlift stops running on rainy days. In case of a thundery day, both of the chairlift and ropeway will be out of service. The tour will be cancelled if the management determines it difficult to ensure the safety of participants due to heavy weather such as typhoon or conditions unsuitable for walking. Please be careful not to get heat stroke during the tour in the extremely hot season from June to September.
5.0(1)
2h 30m
Ehime Prefecture
- Free cancellation
From
$77
No similar experiences found
Viator
Matsuyama Private Customizable Full Day Tour
This private and customizable tour for Matsuyama is perfect for guests who would like to have their own itinerary planned based on their interests and preferences, allowing guests to experience the city at their own pace. Discover Matsuyama at your own pace on this fully customizable 8-hour full day private tour with an English-speaking (or other language) tour guide. Create a dream tour that’s perfect for your interests and preferences. After booking, you'll receive a form with various themes, facilitating easy selection based on your interests. Whether it's culture, history, cuisine, nature, or special events, you can highlight your preferences and must-see spots, streamlining our planning process
5.0(1)
8 Hours
Ehime Prefecture
- Private tour
From
$328
No similar experiences found
Viator
OZU STORIES Ozu Castle Town Regeneration Stories
The number of vacant houses in Ozu City is increasing as its population declines, making it difficult to maintain the townscape and old buildings. To preserve valuable regional culture for future generations and protect the town’s identity, Ozu City has focused on the restoration and utilization of old, abandoned residences and historic buildings. On this tour, you will learn about the current struggles in the old district and its revitalization efforts. ・The movie will show the overview of the pre-revitalized Ozu. ・A special visit to architectures before or under construction ・Viewing of Revitalized Historical Architectures A special visit to a hotel and shops in olden houses ・Interactoin with local Residents Interact with locais and business owners involved in revitalization of the Ozu castle-town
4.5(4)
2 Hours
Ehime Prefecture
- Private tour
- New
From
$67
No similar experiences found
Viator
Audio Guided Tour in Matsuyama Castle
Experience History Through Sound: Explore the Matsuyama Castle Matsuyama Castle has long been a beloved symbol of the city for the local community. Our audio guide reveals fascinating details you might have missed, designed to spark your curiosity. You'll feel transported to the past as Ninja guides you through the experience. Why Choose Our Guide? ✅ Engaging Insights – Discover the Castle's rich history in a simple, captivating way. ✅ Ultimate Convenience – Use your smartphone to explore at your own pace. ✅ Deeper Connection – Gain local knowledge for a truly memorable visit. Same-day reservations: Email sent within 30 min. Future reservations: The URL and password will be sent via email the day before. The closing day ・The third Wednesday in December The opening hour vary depending on the season. Please check the official website for updates. Please note: An entrance fee of 520 JPY which is not included in the price of the audio guide is required.
4.0(1)
30 Minutes - 1h 30m
Ehime Prefecture
- Free cancellation
- Private tour
From
$6
No similar experiences found
![[Town walk] Matsuyama goes "Ishiteji pilgrimage experience"](/_next/image?url=https%3A%2F%2Fmedia-cdn.tripadvisor.com%2Fmedia%2Fattractions-splice-spp-480x320%2F0a%2Fca%2F8b%2F81.jpg&w=3840&q=75)
Viator
[Town walk] Matsuyama goes "Ishiteji pilgrimage experience"
Recommended for those who want to experience the Shikoku Pilgrimage, which has a history of over 1200 years. This is a 90-minute round-trip course, wearing rental pilgrim costumes, from Dogo Onsen Station to Ishite-dera, the 51st Buddhist temple. You can pray with peace of mind as it comes with a payment tag and you can also learn about worship etiquette from the guide. The event is confirmed with the participation of 2 or more people. *A minimum of 2 people can apply. All guides will provide information in Japanese. We will prepare two pieces of Ishiteji's specialty yakimochi for each person. The moderate sweetness will energize your body after visiting the shrine.
4.0(1)
1h 30m
Ehime Prefecture
- Free cancellation
From
$32
No similar experiences found
Viator
Matsuyama Private Tour for Shore Excursion
This is a private day tour in Matsuyama for shore excursion travelers! There are a couple of options that one of would fit your needs! Visit the Japanese ancient historical places! Depends on the time limit, we can arrange sightseeing area with our guide and we have options to fit you as much as we can. Tour Options are mainly divided into "Public transportation Plan" and "Private car Plan". Feel free to let us know your request!
4.0(1)
5 Hours
Ehime Prefecture
- Private tour
From
$280
No similar experiences found
Viator
Ehime: Dogo Onsen Culture Walk—Bathhouse, Shrine & Food
Explore the rich hot-spring culture of Dōgo Onsen on this guided walking tour that unveils the town's historical significance and vibrant community traditions. Discover how this celebrated spa town evolved into a beloved destination through storytelling and local pride, starting from the iconic Botchan Karakuri Clock. The tour includes a visit to the serene Isaniwa Shrine, where you'll learn about purification rituals, before observing the architectural beauty of the Dōgo Onsen Honkan, a National Important Cultural Property. Conclude your journey with a stroll through the shopping street, sampling local snacks and comfort foods that embody the essence of this unique onsen community. - Guided walking tour through Japan's famed hot-spring town - Visit Isaniwa Shrine and learn about purification rituals - Explore the iconic Dōgo Onsen Honkan, a cultural landmark - Sample local treats while strolling through Dōgo's vibrant shopping area
1h 30m
Ehime Prefecture
- Free cancellation
- Private tour
- Special offer
From
$67
No similar experiences found
Viator
Taxi Tour: Insta-Famous Shimonada Sunset View Award Sake Tasting
This half-day tour allows you to enjoy the charms of Ehime: the Instagram-worthy Shimoda Station and an award-winning sake brewery, all guided by private taxi. Our taxis guarantee convenience and safety, providing direct access to Shimoda where local train services are extremely limited. You can also enjoy sake tastings. 1. Shimoda Station: A Trending Photo Spot Enjoy breathtaking views at Shimoda Station, famed as ‘the station closest to the sea’. → Perfect for capturing Instagram-worthy shots. 2. Eikou Shuzo: Award-Winning Sake Tasting Tour a renowned local sake brewery that has won numerous national awards. You can sample two types of premium Japanese sake. 3. Other places to visit ・Futami Seaside Park: Enjoy a relaxing moment by the sea. ・Enmanji Temple: Visit this power spot to pray for matchmaking and good fortune. ・Tour concludes in the historic Dōgo Onsen district. This itinerary is ideal for travellers wishing to explore Ehime's photogenic attractions.
5 Hours
Ehime Prefecture
- Free cancellation
- Private tour
- New
From
$257
No similar experiences found
Viator
Local Washi and Paper Craft Cycling Tour in Uchiko Town
Cycle through a river side road of Uchiko's Washi(Japanese handmade paper) heritage. This immersive washi cycling tour connects you with local artisans while you create one-of-a-kind treasures to take home. ◆ Washi Papermaking & Book Binding at a Local Workshop Work alongside skilled craftspeople to create your own handmade washi sheet. Then craft a unique handbound notebook using your paper as the cover—yours alone. ◆ Discover Hidden Origami Vending Machine A quirky vending machine dispensing miniature origami and paper crafts, showcasing how washi culture weaves into everyday life. ◆ Enjoy Kite Museum Explore traditional Japanese kites (tako) intricately crafted from washi paper. Learn how this durable material has been essential to kite-making for centuries. Enjoy scenic cycling through Uchiko's historic streetscapes and traditional architecture between stops. *Local-guided private tour: exclusive to you Enjoy “Real Japan” at a lovely river side town.
4h 30m
Ehime Prefecture
- Private tour
- New
From
$225
No similar experiences found
Viator
English Haiku Experience at the Shiki Museum and Funaya Ryokan
Known as the “Haiku Capital,” Matsuyama is the birthplace of Masaoka Shiki, who redefined haiku as a form of modern literature, laid the foundations of contemporary haiku, and gave it the name “haiku.” The city is also the cradle of haiku innovation. It is home to many sites associated with renowned poets, including the hermitage where Santōka Taneda spent his final years, making Matsuyama truly the spiritual home of haiku. In Matsuyama, haiku is deeply woven into everyday life and urban culture and is actively shared both within Japan and internationally, making the city a uniquely important source of modern haiku culture. Drawing inspiration from seasonal landscapes and historic settings, participants compose, share, and receive commentary on English-language haiku. Guided by an English haiku instructor, the program is designed to engage all five senses, allowing participants to experience both the depth of haiku and the rich charm of Matsuyama.
4h 40m
Ehime Prefecture
- Free cancellation
- New
From
$128
No similar experiences found
Viator
Ishizuchi Mystical Tour Nature and Ancient Culture Immersion
(Highest peak in western Japan/Mt. Ishizuchi) First, a guided tour of Ishizuchi Shrine where a master of Ishizuchi guides the precincts of Ishizuchi Shrine Kuchinomiya headquarters full of worship practices, offerings, and prayers; an authentic Japanese experience (for a limited time); a special Shinto ritual “worship a god” where you directly apply the body of the god of Ishizuchi Shrine to your body; demonstrations and dedication performances by conch masters, and a spiritual “ISHUCHI Adventure Tour” combining these ancient mountain worship experiences I'm looking forward to it I'll eat it.
3h 30m
Ehime Prefecture
- Free cancellation
- Private tour
- New
From
$320
No similar experiences found
Viator
English Haiku Experience at Koshin an and Isso an
Known as the “Haiku Capital,” Matsuyama is the birthplace of Masaoka Shiki, who redefined haiku as a form of modern literature, laid the foundations of contemporary haiku, and gave it the name “haiku.” The city is also the cradle of haiku innovation. It is home to many sites associated with renowned poets, including the hermitage where Santōka Taneda spent his final years, making Matsuyama truly the spiritual home of haiku. In Matsuyama, haiku is deeply woven into everyday life and urban culture and is actively shared both within Japan and internationally, making the city a uniquely important source of modern haiku culture. Drawing inspiration from seasonal landscapes and historic settings, participants compose, share, and receive commentary on English-language haiku. Guided by an English haiku instructor, the program is designed to engage all five senses, allowing participants to experience both the depth of haiku and the rich charm of Matsuyama.
4h 25m
Ehime Prefecture
- Free cancellation
- New
From
$193
No similar experiences found
Viator
Matsuyama Private Customizable Half Day Tour
This private and customizable tour for Matsuyama is perfect for guests who would like to have their own itinerary planned based on their interests and preferences, allowing guests to experience the city at their own pace. Discover Matsuyama at your own pace on this fully customizable 4-hour half day private tour with an English-speaking (or other language) tour guide. Create a dream tour that’s perfect for your interests and preferences. After booking, you'll receive a form with various themes, facilitating easy selection based on your interests. Whether it's culture, history, cuisine, nature, or special events, you can highlight your preferences and must-see spots, streamlining our planning process
4 Hours
Ehime Prefecture
- Private tour
From
$453
No similar experiences found
Viator
Matsuyama Full-Day Private Trip with Government-Licensed Guide
This value-packed trip with a government-licensed and experienced multilingual tour guide is a fantastic and efficient way to explore Matsuyama! Matsuyama, with the tranquil and beautiful Seto Inland Sea to the west and the mountains to the east, boasts a pleasant climate--mild thoughout the year with little rainfall. With its abundance of cultural offerings, Matsuyama features both the convenience of a city and the slow pace of the countryside. Let us know what you would like to experience and we will customize a six-hour tour that's best for you! Note*1: Please select your must-see spots from a list in the tour information to create your customized itinerary. Note*2: The National Government Licensed Guide Interpreter certification is issued by the Japanese government requires a good knowledge and understanding of Japanese culture and history.
6 Hours
Ehime Prefecture
- Free cancellation
- Private tour
From
$135
No similar experiences found
Viator
Hiroshima Setouchi Sake Breweries
This 2-night, 3-day tour is a gastronomic and cultural journey across the Seto Inland Sea, designed for international travellers with a deep interest in Japanese food culture and regional lifestyles. Departing from Matsuyama in Shikoku, off the typical tourist route, and travelling to Kure using a combination of private vehicle and ferry, you experience the unique proximity of the sea and people in the Seto Inland Sea while exploring the distinct sake, cuisine, and history of the region.
3 Days
Ehime Prefecture
- Free cancellation
- Private tour
- New
From
$1,798
No similar experiences found
Viator
Private Taxi: Photogenic Kimono at Historic Villa & Viral Seaside
The Ultimate Photogenic Kimono Package: This private tour takes you to Ehime's most photogenic spots via private taxi. Explore an award-winning historic villa, Insta-famous seaside station etc. in traditional attire. After kimono dressing, our taxi connects distant locations directly, without disrupting your attire. As Shimonada Station has limited train access, this private taxi package is essential for a stress-free visit. ◆Garyu Sanso Villa: Hidden Masterpiece Awarded Stars by a World Top Travel Guide A century-old National Important Cultural Property. Its traditional architectual design and beautiful garden offers perfect harmony with kimono. ◆Shimonada Station: Viral Seaside Station Photograph at this iconic spot famous for dramatic sea views. The Best Part: Rare, authentic kimono photography against this backdrop makes your photos truly unique. ◆Futami Roadside Station & Seaside Park: Final stop for rest and local souvenirs. *Summer: Yukata (lighter kimono) provided."
6 Hours
Ehime Prefecture
- New
From
$243
No similar experiences found
Viator
Traditional Japanese Candle Making and Uchiko Walking Tour
Are you looking for a hands-on and local immersion experience unlike any other? On this tour, you will also have the unique opportunity to partake in a 200-year-old tradition by learning how to make Japanese candles known as Warosoku. Unlike the dipped candles of the West, Uchiko Warosoku are created by hand using a centuries-old technique that you can learn from a master! Once you have completed your very own Warosoku, you can enjoy a peaceful and intimate tea time of matcha and local sweets with the 7th-generation head craftsman. With a highly educated and friendly guide, you’re guided through a beautiful and well-preserved historical district. As you make your way to a Japanese Candle workshop that has been in operation for 7 generations, you will learn all about the history of this one-of-a-kind historic district. This tour is the perfect mix of history, craft, and local immersion that you will never forget.
3h 30m
Ehime Prefecture
- Private tour
- New
From
$417
No similar experiences found
Viator
Haiku Writing Experience on a Pilgrimage Walk at Ishiteji Temple
Known as the “Haiku Capital,” Matsuyama is the birthplace of Masaoka Shiki, who redefined haiku as a form of modern literature, laid the foundations of contemporary haiku, and gave it the name “haiku.” The city is also the cradle of haiku innovation. It is home to many sites associated with renowned poets, including the hermitage where Santōka Taneda spent his final years, making Matsuyama truly the spiritual home of haiku. In Matsuyama, haiku is deeply woven into everyday life and urban culture and is actively shared both within Japan and internationally, making the city a uniquely important source of modern haiku culture. Drawing inspiration from seasonal landscapes and historic settings, participants compose, share, and receive commentary on English-language haiku. Guided by an English haiku instructor, the program is designed to engage all five senses, allowing participants to experience both the depth of haiku and the rich charm of Matsuyama.
3h 50m
Ehime Prefecture
- Free cancellation
- New
From
$257
No similar experiences found
Viator
Private Tea Ceremony in Matsuyama Castle | Make Your Own Matcha
· Private tea ceremony experience in an authentic tea room in Matsuyama Castle (Ninomaru Garden) ・Experience making matcha yourself using traditional tools (experiential) · Enjoy the authentic tea ceremony experience in the historic garden · Private space with small number of people or private space to enjoy leisurely ・Recommended for couples, families, and first-timers · Beautiful scenery of Japanese garden, perfect for photography · Easy-to-understand content that even beginners can participate with confidence · A special time of calm and calm among tourist attractions
45 Minutes
Ehime Prefecture
- Free cancellation
- New
From
$32
No similar experiences found
Viator
English Haiku Experience at Matsuyama Castle
Known as the “Haiku Capital,” Matsuyama is the birthplace of Masaoka Shiki, who redefined haiku as a form of modern literature, laid the foundations of contemporary haiku, and gave it the name “haiku.” The city is also the cradle of haiku innovation. It is home to many sites associated with renowned poets, including the hermitage where Santōka Taneda spent his final years, making Matsuyama truly the spiritual home of haiku. In Matsuyama, haiku is deeply woven into everyday life and urban culture and is actively shared both within Japan and internationally, making the city a uniquely important source of modern haiku culture. Drawing inspiration from seasonal landscapes and historic settings, participants compose, share, and receive commentary on English-language haiku. Guided by an English haiku instructor, the program is designed to engage all five senses, allowing participants to experience both the depth of haiku and the rich charm of Matsuyama.
4h 25m
Ehime Prefecture
- Free cancellation
- New
From
$193
No similar experiences found
Viator
Tea Ceremony Charcoal Kiln Visit and Coffee Time in Uchiko Town
This is a unique guided tour, you get not only to know about special charcoals that used for Japanese tea ceremony, to see how it lit and used, and unite with the craftsman. ■At a charcoal kiln in the mountain area of Uchiko, the craftsman tells you how he makes charcoals and how it affects to the sustainable life in mountain area. ■visit mysterious Yuge shrine, the symbol of Ishidatami district. There is a big pond in front of the shrine, and you get walk on a beautiful bridge with roof to visit the shine. ■ Have a relax time with a cup of locally roasted coffee and local made bread. The tea-ceremony charcoal will be used to boil water for the coffee and warm up the bread. Enjoy chatting with the craftsman.
3h 30m
Ehime Prefecture
- Private tour
- New
From
$257
No similar experiences found
