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Step away from the noise and discover a hidden, tranquil retreat. Savor a private and unhurried cultural experience in Yamanaka Onsen. 【HIGHLIGHTS】 ・Experience the elegance of Yamanaka lacquerware in a traditional tea ceremony held at Mugen-an, a historic samurai residence. ・An English-speaking guide will lead the experience, offering clear insights into Japanese tea culture, the story of Mugen-an, and the artistry behind the lacquerware. ・Discover the refined architecture of Mugen-an—one of the most distinguished cultural properties in Ishikawa—and appreciate works by Haruhito Maehata, a renowned lacquer artist and owner of the residence. 【SCHEDULE】 [11:00] Meet at Mugen-an & Explore the Grand Hall [11:30] Guided Viewing & Explanation of Yamanaka Lacquerware Masterpieces [12:00] Exclusive Matcha Experience with Yamanaka Lacquerware [12:30] Tour Ends
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This private tour lets you enjoy Noto’s local food scene without worrying about where to go or how to order. Choose from Nanao Station, Wakura Onsen, or Hakui Station areas, then visit two local restaurants or izakaya with your guide. Your guide will help with Japanese menus, ordering, and local food explanations. This is a relaxed food-hopping experience for travelers who want to enjoy Noto’s everyday dining culture like a local.
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Unlike crowded tourist seafood markets in larger cities, this tour introduces the local food culture of the Noto Peninsula through Noto Shokusai Market, where visitors can experience the flavors and atmosphere of everyday life in coastal Ishikawa. Explore the market with a local guide while discovering seasonal seafood, regional specialties, and traditional foods unique to Noto. Learn about ingredients such as yellowtail, nodoguro, monkfish, Noto salt, and fermented seafood products, and how they connect to the region’s climate and fishing culture. The tour includes a ¥3,000 food credit, allowing guests to freely choose what they would like to try from the market’s shops and restaurants. Enjoy fresh seafood bowls, grilled shellfish, local snacks, and regional specialties at your own pace. Perfect for travelers looking for a more relaxed and authentic local food experience beyond Japan’s famous tourist markets.
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This tour connects Nanao’s rare bridal curtain tradition with the food culture of Noto’s historic port town. Instead of only visiting a museum or eating at a market, you will discover how marriage customs, merchant families, local festivals, sea trade, and seafood culture shaped the identity of Nanao. With a local guide, the town becomes easier to understand: the beautiful Hanayome Noren curtains, the old merchant street, and the lively food market all become part of one story. The tour ends with a food credit, so you can enjoy seafood or regional dishes at Noto Shokusai Market.
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The Noto Peninsula is often called a “treasure trove of marine fermentation.” Here, traditions such as Ishiru fish sauce, sweet kome-ame malt syrup, seafood-friendly miso and soy sauce, and seasonal local sake have been passed down for generations. Framed by rugged outer shores, calm inner bays, and the satoyama hillsides, the people of Noto have long transformed nature’s gifts into singular flavors through the wisdom of fermentation. More than preservation alone, this culture is a living proof of how generations endured harsh winters and humid summers by harnessing the power of rice, salt, and microorganisms. In every taste, you encounter not only flavor, but also the memory of the land and the quiet prayers of its people.
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