Ehime Prefecture
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Viator
Private Taxi: Washi-Making & Gold Leaf, Acclaimed Sake in Ehime
Discover Uchiko’s deep artisanal culture. Experience the world’s only "Gilded Washi"—adding modern brilliance to ancient paper—and visit a prestigious 300-year-old brewery. This private taxi tour is the perfect cultural transfer between Matsuyama and Dogo Onsen. Enjoy rare Japanese mastery while traveling in comfort. ◆Authentic Two Washi Arts At Ikazaki Shachu, hand-make traditional washi paper and decorate a washi card with rare gilding art found only here. ◆Award-Winning Sake Tasting Enjoy Chiyonokame Brewery for premium sake, recognized nationally for excellence and its 300-year heritage. ◆Flexible luggage-friendly Transfer Pick-up at Matsuyama with drop-off at Dogo Onsen or return to starting point. ◆Included Services English brochures and basic driver assistance provided. ◆Upgrades Professional English Guide: For deep cultural storytelling. Special Lunch: Local delicacies grilled over a traditional open hearth (Irori). ※Can see options' detail when check availability.
5.0(6)
5 Hours
Ehime Prefecture
- Private tour
- New
From
$180
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Viator
Small-Group Walking Tour of Matsuyama and Minakuchi Brewery
Start walking from Dogo Onsen Station and visit some famous spots for good fortune. While leisurely walking, think of a memorable word you like that will be made into an original Sake label later. How about a word related to Matsuyama such as Dogo, Shikoku, or Henro (pilgrimage) ? Or, it might be interesting to write your name in Chinese characters with the assistance of an English-speaking local guide. The word will be used to make an original Sake label at the Minakuchi Shuzo brewery, the only Sake brewery in Dogo. You can also enjoy tasting various Sake samples available for purchase in the store.
5.0(3)
2h 30m
Ehime Prefecture
- Free cancellation
From
$77
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Viator
Matsuyama Half-Day Private Trip with Government-Licensed Guide
This value-packed trip with a government-licensed and experienced multilingual tour guide is a fantastic and efficient way to explore Matsuyama! Matsuyama, with the tranquil and beautiful Seto Inland Sea to the west and the mountains to the east, boasts a pleasant climate--mild thoughout the year with little rainfall. With its abundance of cultural offerings, Matsuyama features both the convenience of a city and the slow pace of the countryside. Let us know what you would like to experience and we will customize a four-hour tour that's best for you! Note*1: Please select your must-see spots from a list in the tour information to create your customized itinerary. Note*2: The National Government Licensed Guide Interpreter certification is issued by the Japanese government requires a good knowledge and understanding of Japanese culture and history.
5.0(2)
4 Hours
Ehime Prefecture
- Free cancellation
- Private tour
From
$90
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Viator
All in One Matsuyama Day Tour Private Taxi for Up to 9 Guests
VIP taxis can accommodate up to 9 passengers and are equipped with a luggage room for storing luggage such as suitcases. The spacious interior of the vehicle gives a sense of openness, making it easy to move around inside the vehicle. The ride comfort is also attractive, making it less tiring even when traveling long distances. You can also use child seats and cycle carriers that are convenient for going out on the Shimanami Kaido.
5.0(1)
6 Hours - 10 Hours
Ehime Prefecture
- Free cancellation
- Private tour
From
$753
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Viator
Matsuyama Castle Stroll and Making Auspicious Sweets
This experience allows you to discover the profound charm of Japanese tea and traditional Japanese confectionery. A photography service is also available. Take a stroll through Matsuyama Castle, where you can feel the breath of history, and the historic castle town, carrying a bento box filled with handmade Japanese sweets. Listen to the tranquility of Shinonome Shrine and take a moment to reflect on the words engraved on the haiku monument dedicated to Shiki Masaoka. This experience begins with a stroll enveloped in the scent of literature and culture. It is not merely sightseeing, but a journey of discovery connected to everyday life. In a cozy, welcoming space where you can truly feel the essence of Japan, you can explore the depths of Japanese tea and wagashi. While enjoying the process of learning how to brew sencha using a teapot and making mochi sweets, you’ll gain a deeper understanding of Ehime’s tea and local wagashi. We accommodate guests with food allergies and vegans.
5.0(1)
2h 30m
Ehime Prefecture
- Free cancellation
- Private tour
- New
From
$161
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Viator
Matsuyama Private Customizable Full Day Tour
This private and customizable tour for Matsuyama is perfect for guests who would like to have their own itinerary planned based on their interests and preferences, allowing guests to experience the city at their own pace. Discover Matsuyama at your own pace on this fully customizable 8-hour full day private tour with an English-speaking (or other language) tour guide. Create a dream tour that’s perfect for your interests and preferences. After booking, you'll receive a form with various themes, facilitating easy selection based on your interests. Whether it's culture, history, cuisine, nature, or special events, you can highlight your preferences and must-see spots, streamlining our planning process
5.0(1)
8 Hours
Ehime Prefecture
- Private tour
From
$328
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Viator
Japanese Bridal Photography Experience in historic Uchiko
-Real and high quality wedding kimono wearing experience. You can choose your favorite one from 10 deferent colors and patterns to wear. -The dressing room is located right by the Yokaichi & Gokoku historic street where we shoot photographs. -A Donation will be make to the local preservation party from the profit of this activity.
5.0(1)
2h 30m
Ehime Prefecture
- Private tour
- New
From
$822
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![[Town walk] Stroll around Matsuyama Castle and enjoy local shopping](/_next/image?url=https%3A%2F%2Fmedia-cdn.tripadvisor.com%2Fmedia%2Fattractions-splice-spp-480x320%2F0b%2Fa1%2Fc9%2F04.jpg&w=3840&q=75)
Viator
[Town walk] Stroll around Matsuyama Castle and enjoy local shopping
A 'must see' for first time visitors to Matsuyama! As one of Japan's 12 original castles dating back to before the Edo period, Matsuyama Castle is the symbol of Matsuyama City. Take a rest at Jozanso, a café on the top of the hill. You can choose a refreshment between the two specialties, Iyokan orange soft-serve ice cream and homemade Amazake (sweet fermented rice drink). Stroll along Ropeway and Okaido shopping arcade to discover some local delights. ※Reservations are accepted from 2 people. ※The tour will go on, rain or shine. (Bring rain gear as needed.) The chairlift stops running on rainy days. In case of a thundery day, both of the chairlift and ropeway will be out of service. The tour will be cancelled if the management determines it difficult to ensure the safety of participants due to heavy weather such as typhoon or conditions unsuitable for walking. Please be careful not to get heat stroke during the tour in the extremely hot season from June to September.
5.0(1)
2h 30m
Ehime Prefecture
- Free cancellation
From
$77
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Viator
OZU STORIES Ozu Castle Town Regeneration Stories
The number of vacant houses in Ozu City is increasing as its population declines, making it difficult to maintain the townscape and old buildings. To preserve valuable regional culture for future generations and protect the town’s identity, Ozu City has focused on the restoration and utilization of old, abandoned residences and historic buildings. On this tour, you will learn about the current struggles in the old district and its revitalization efforts. ・The movie will show the overview of the pre-revitalized Ozu. ・A special visit to architectures before or under construction ・Viewing of Revitalized Historical Architectures A special visit to a hotel and shops in olden houses ・Interactoin with local Residents Interact with locais and business owners involved in revitalization of the Ozu castle-town
4.5(4)
2 Hours
Ehime Prefecture
- Private tour
- New
From
$67
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![[Town walk] Matsuyama goes "Ishiteji pilgrimage experience"](/_next/image?url=https%3A%2F%2Fmedia-cdn.tripadvisor.com%2Fmedia%2Fattractions-splice-spp-480x320%2F0a%2Fca%2F8b%2F81.jpg&w=3840&q=75)
Viator
[Town walk] Matsuyama goes "Ishiteji pilgrimage experience"
Recommended for those who want to experience the Shikoku Pilgrimage, which has a history of over 1200 years. This is a 90-minute round-trip course, wearing rental pilgrim costumes, from Dogo Onsen Station to Ishite-dera, the 51st Buddhist temple. You can pray with peace of mind as it comes with a payment tag and you can also learn about worship etiquette from the guide. The event is confirmed with the participation of 2 or more people. *A minimum of 2 people can apply. All guides will provide information in Japanese. We will prepare two pieces of Ishiteji's specialty yakimochi for each person. The moderate sweetness will energize your body after visiting the shrine.
4.0(1)
1h 30m
Ehime Prefecture
- Free cancellation
From
$32
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Viator
Audio Guided Tour in Matsuyama Castle
Experience History Through Sound: Explore the Matsuyama Castle Matsuyama Castle has long been a beloved symbol of the city for the local community. Our audio guide reveals fascinating details you might have missed, designed to spark your curiosity. You'll feel transported to the past as Ninja guides you through the experience. Why Choose Our Guide? ✅ Engaging Insights – Discover the Castle's rich history in a simple, captivating way. ✅ Ultimate Convenience – Use your smartphone to explore at your own pace. ✅ Deeper Connection – Gain local knowledge for a truly memorable visit. Same-day reservations: Email sent within 30 min. Future reservations: The URL and password will be sent via email the day before. The closing day ・The third Wednesday in December The opening hour vary depending on the season. Please check the official website for updates. Please note: An entrance fee of 520 JPY which is not included in the price of the audio guide is required.
4.0(1)
30 Minutes - 1h 30m
Ehime Prefecture
- Free cancellation
- Private tour
From
$6
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Viator
Matsuyama Private Tour for Shore Excursion
This is a private day tour in Matsuyama for shore excursion travelers! There are a couple of options that one of would fit your needs! Visit the Japanese ancient historical places! Depends on the time limit, we can arrange sightseeing area with our guide and we have options to fit you as much as we can. Tour Options are mainly divided into "Public transportation Plan" and "Private car Plan". Feel free to let us know your request!
4.0(1)
5 Hours
Ehime Prefecture
- Private tour
From
$280
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Viator
Shimonada Station and Matsuyama Castle Private Tour
This is an 8-hour one-day tour that takes you to popular tourist spots in Matsuyama City, Ehime Prefecture, Iyonada, and Ozu with a guide in a VIP specification bus with 12 regular seats and a single row of leather independent seats on each side, or a retro bonnet bus with 20 regular seats. We will meet at the Dogo Prince Hotel or pick you up at your hotel in Matsuyama City. Enjoy the spectacular view of Shimonada Station, which has been the setting for many movies and dramas as a station close to Japan's sea, and Ozu, which has attracted worldwide attention as a sustainable tourist destination, on a private guided tour. You can also enjoy a small ride experience on the local line of JR Shikoku from Iyo Kaminada Station ~ Shimonada Station. Since it is a private tour, you can arrange sightseeing points according to your preference. Departure and return times are also available upon request.
8 Hours
Ehime Prefecture
- Free cancellation
- Private tour
- New
From
$1,156
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Viator
Ishizuchi Mystical Tour Nature and Ancient Culture Immersion
(Highest peak in western Japan/Mt. Ishizuchi) First, a guided tour of Ishizuchi Shrine where a master of Ishizuchi guides the precincts of Ishizuchi Shrine Kuchinomiya headquarters full of worship practices, offerings, and prayers; an authentic Japanese experience (for a limited time); a special Shinto ritual “worship a god” where you directly apply the body of the god of Ishizuchi Shrine to your body; demonstrations and dedication performances by conch masters, and a spiritual “ISHUCHI Adventure Tour” combining these ancient mountain worship experiences I'm looking forward to it I'll eat it.
3h 30m
Ehime Prefecture
- Free cancellation
- Private tour
- New
From
$320
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Viator
Uchiwa Fan Making and Uchiko Town Historical Stroll
The perfect plan for those wishing to sightsee efficiently within limited time! Experience making traditional Japanese fans at the Ikarashi Kite Museum, which displays a wide range of materials centred on traditional kites from various regions and kites collected from around the world. Afterwards, stroll along the “Hachikōji and Gokoku Townscape” stretching approximately 600 metres along the Konpira Kaidō road. The residences of wealthy merchants, where traditional culture endures, remain preserved as they were in their heyday. Enjoy the lingering atmosphere, featuring earthen walls plastered with local clay and traditional plasterwork. Furthermore, experience Uchiko's artistic culture in the dressing rooms of an authentic, purely Japanese-style theatre building, which has continued since the Taisho era.
2h 30m
Ehime Prefecture
- Free cancellation
- Private tour
- New
From
$161
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Viator
English Haiku Experience at Matsuyama Castle
Known as the “Haiku Capital,” Matsuyama is the birthplace of Masaoka Shiki, who redefined haiku as a form of modern literature, laid the foundations of contemporary haiku, and gave it the name “haiku.” The city is also the cradle of haiku innovation. It is home to many sites associated with renowned poets, including the hermitage where Santōka Taneda spent his final years, making Matsuyama truly the spiritual home of haiku. In Matsuyama, haiku is deeply woven into everyday life and urban culture and is actively shared both within Japan and internationally, making the city a uniquely important source of modern haiku culture. Drawing inspiration from seasonal landscapes and historic settings, participants compose, share, and receive commentary on English-language haiku. Guided by an English haiku instructor, the program is designed to engage all five senses, allowing participants to experience both the depth of haiku and the rich charm of Matsuyama.
4h 25m
Ehime Prefecture
- Free cancellation
- New
From
$193
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Viator
Ainan BBQ with whole foods from the sea and mountains
・愛南BBQでは、ジビエを知り尽くす猟師がおすすめする美味しい食べ方で味わうことができます。 ・BBQでは牡蠣や貝類など旬の海産物を提供することもあります。 ・日本の里山暮らし、里山文化について学ぶことができます。
2 Hours
Ehime Prefecture
- Free cancellation
- Private tour
From
$42
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Viator
Ju-gai Activity to Learn about the Area through Hunting in Ainan
・At Ainan BBQ, you can savor game meat prepared in delicious ways recommended by hunters who know it best. ・The BBQ may also feature seasonal seafood like oysters and shellfish. ・You can learn about Japan's satoyama lifestyle and satoyama culture.
4 Hours
Ehime Prefecture
- Free cancellation
- Private tour
- New
From
$74
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Viator
Cooking local cuisine＆Sｗeets in Matsuyama Castle town, Ehime
The menu features original recipes developed under the supervision of a registered dietitian with 20 years of experience in government agencies. Through dishes such as “Matsuyama Thai Rice,” “Soy Sauce Mochi,” and “Matcha Tea Ceremony,” this experience allows you to fully enjoy Ehime’s local cuisine and Japanese food culture. We will carefully explain each ingredient used. You’ll watch a demonstration by a professional chef, and the steps are simple enough for even children and beginners to follow, so you can participate with confidence. We accommodate food allergies and vegan diets. Aprons are provided, so you can come empty-handed.
1h 30m
Ehime Prefecture
- Free cancellation
- Private tour
- New
From
$161
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Viator
Ehime: Dogo Onsen Culture Walk—Bathhouse, Shrine & Food
Explore the rich hot-spring culture of Dōgo Onsen on this guided walking tour that unveils the town's historical significance and vibrant community traditions. Discover how this celebrated spa town evolved into a beloved destination through storytelling and local pride, starting from the iconic Botchan Karakuri Clock. The tour includes a visit to the serene Isaniwa Shrine, where you'll learn about purification rituals, before observing the architectural beauty of the Dōgo Onsen Honkan, a National Important Cultural Property. Conclude your journey with a stroll through the shopping street, sampling local snacks and comfort foods that embody the essence of this unique onsen community. - Guided walking tour through Japan's famed hot-spring town - Visit Isaniwa Shrine and learn about purification rituals - Explore the iconic Dōgo Onsen Honkan, a cultural landmark - Sample local treats while strolling through Dōgo's vibrant shopping area
1h 30m
Ehime Prefecture
- Free cancellation
- Private tour
- Special offer
From
$67
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