Your experience
Pair an industrial journey through brewing history with a premium social cruise through Amsterdam’s iconic 17th-century canal ring.
Getting started
Begin your experience at the Heineken Experience by presenting your digital ticket for validation at your selected timeslot. Following the brewery circuit, the Heineken Flagship boat departs from a dedicated jetty located a 5-minute walk away on the Stadhouderskade. Many travellers choose to visit these back-to-back for a seamless 3-drink afternoon transition from the bar to the water.
What to expect
Heineken Experience
Step into the original 1867 brewery for a guided introduction that leads into a self-paced interactive journey through the historic industrial brewhouse and modern bottling simulations.
Features:
• Industrial brewhouse: Walk through the preserved brewing halls to view the original massive copper tanks used for 19th-century production.
• Live English presentation: Listen to a brand ambassador share the narrative of the Heineken family’s heritage and global expansion.
• Interactive 4D exhibits: Experience the brewing and bottling process through motion-based sensory displays and multimedia simulations.
• The Best 'Dam Bar: Conclude your self-guided walk with two perfectly chilled Heinekens included as part of your brewery entry.
Heineken Flagship Cruise
Board a premium vessel for a social tour of the UNESCO World Heritage canals, led by a local skipper who provides live context on the city's sights and architecture.
Features:
• Premium canal circuit: Navigate the central waterways, including the Prinsengracht and Herengracht, on a boat designed for social sightseeing.
• Included drink: Enjoy a third chilled Heineken or soft drink served on board as you cruise through the city.
• Live skipper commentary: Gain local insights and hear stories about Amsterdam’s history directly from your captain during the 1-hour tour.
• Dedicated boarding point: Use the exclusive Heineken jetty located within short walking distance of the brewery, bypassing busier central terminals.
• Your voucher will be emailed to you shortly.
• Display the voucher on your mobile phone with a valid photo ID at the starting point.
• Please check your final voucher for the starting point details & specific instructions.
Summer
Free cancellation up to 1 day before start
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