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Hi, my name is Matteo, and I grew up surrounded by clay, watching my father and grandfather shape ceramics by hand. Florence is full of incredible things to see, but there is an Italy beyond the tourist routes that is worth discovering. We are right there. Montelupo Fiorentino is where Florence's ceramics have been made for over 700 years.
When you visit us, you step into the daily life of a pottery family. You meet my father Salvatore, who has been at the wheel for 50 years, and the artisans who hand-paint every single piece — it gives you a whole new appreciation for handmade things. If something catches your eye, you can also order custom-made pieces directly from the factory! After the visit you get into it yourself, sit at the wheel, and make something with your own hands.
We are proud to enrich the Italy trip of the people who come to us, so they can say they did not only visit Italy — they explored it, understood its traditions, and left with something they created themselves.
Leave the crowds behind and step into the real Tuscany — a family workshop where five generations of potters have shaped clay every day. You will visit a pottery factory and see the full production cycle, from raw clay to hand-painted majolica, and meet the artisans who make it all by hand. Back at the shop, my father Salvatore — a master potter with 50 years of experience — will guide you step by step as you shape your own piece on the wheel. Whether you have never touched clay before and want a fun, hands-on way to bring home a tangible memory of your trip to Italy, or you are an experienced potter looking to refine your technique with Italian craftsmanship — Salvatore adapts to your level. After your visit, we fire your piece, glaze it by hand, and ship it to your home — anywhere in the world, included in the experience price. In about two months, a piece of Tuscany made by your hands arrives at your door. Awarded as one of the Best Experiences in Italy 2025, it is suitable for all ages — couples, families, solo travelers, and groups.
The ride through the Tuscan countryside? Already part of the experience. Getting here is very easy and I will be there to welcome you :) By train: Florence SMN to Montelupo-Capraia, 20 min ride. The shop is a 2-min walk. By car: free parking near the MMAB Ceramics Museum, 1 min from the shop.
For a full refund, cancel at least 24 hours before the scheduled departure time.