IAmsterdam Card: Access to This is Holland & 70+ Attractions

Explore more with one pass

Discover more, spend less

Access to over 70 attractions, museums, and experiences included under a single pass, including This is Holland, Heineken Experience, ARTIS Amsterdam Royal Zoo, Rijksmuseum & more. Card validity ranges from 24/48/72/96/120 hours, allowing flexibility based on your travel plans and budget.

Want to see Amsterdam from a unique perspective? Then, set sail on one of the free canal cruises included in your pass and discover the city from the water. If you’re looking for a change of pace to your travel schedule, you can also rent a bike for a day and explore local haunts and hidden gems. Want to learn more about the history of the city? Upgrade your pass to include audio guides that offer insights into the top landmarks you’ll visit.

Exploring Amsterdam made easier with public transport

Unlimited travel access is included on all GVB trams, buses, metro lines, and ferries within the Amsterdam city area, so you can get to all the spots on your bucket list by riding seamlessly on public transport. Coverage extends to day and night routes, ensuring convenient travel across the city. No need to purchase separate transit fares – just tap your City Card and go.

Seamless activation

• Download the I amsterdam City Card app.

• Use your order confirmation number to add your City Card to your smartphone via the app.

• Some attractions may require advance reservations; these can be made following the instructions in the app or on the official websites of the venues.

• Find venue details, pre-recorded commentary, suggested itineraries, a city map, and more – all in one place with the app.

• Activation begins when you scan your pass at the first attraction or on public transport.

• Validity: Your card is valid for 1 year from the date of purchase if unactivated. Once activated, it remains valid for the chosen duration (24, 48, 72, 96, or 120 hours) and expires at the end of that period.