Your experience
Pair the provocative street art of Amsterdam’s Museum District with a journey through the industrial heritage of the city’s original brewery.
Getting started
Begin your day at either venue by presenting your digital ticket for validation. At Moco Museum, you will enter through the historic Villa Alsberg, while the Heineken Experience requires arrival at your specific booked timeslot for the guided introduction. Many travellers choose to visit these on the same afternoon, as the venues are located just a 10-minute walk apart.
What to expect
Moco Museum Amsterdam
Explore a boutique collection of modern and contemporary art housed in a traditional Dutch townhouse, moving from indoor galleries to an outdoor sculpture garden and immersive digital rooms.
Features:
• Modern masters & street art: View an extensive collection of works by Banksy, Jean-Michel Basquiat, and Andy Warhol across multiple floors.
• Moco Garden: Stroll through an outdoor space featuring large-scale sculptures and rotating street art installations.
• Multilingual audio guide: Access on-demand commentary in six languages to understand the cultural context behind the museum’s most famous pieces.
Heineken Experience
Step into the 1867 brewery for a guided introduction that leads into a self-paced interactive tour through the historic brewhouse and modern bottling simulations.
Features:
• Industrial brewhouse: Walk through the original brewing halls to see the massive copper tanks and 19th-century equipment used for production.
• Live English presentation: Listen to a brand ambassador share the narrative of the Heineken family’s global expansion and heritage.
• Interactive 4D exhibits: Experience the brewing and bottling process through motion-based sensory displays and multimedia simulations.
• The Best 'Dam Bar: Conclude your self-guided walk with two perfectly chilled Heinekens included as part of your brewery experience.
• Your voucher will be emailed to you shortly.
• Display the voucher on your mobile phone with a valid photo ID at the starting point.
• Please check your final voucher for the starting point details & specific instructions.
Summer
All year
Free cancellation up to 1 day before start








