Your experience
Go beyond Amsterdam's postcards and canal views with two attractions that reveal stories many visitors are curious about but rarely explore in depth. Step inside the world's only prostitution museum to understand the people behind the Red Light District, then visit Heineken's original brewery to see how a local beer became a global brand.
Getting started
Visit either attraction first and present your mobile ticket at the entrance. At Red Light Secrets, collect your audio guide and explore independently through the museum's rooms and exhibits. At the Heineken Experience, follow the visitor route through the historic brewery, where live presentations, interactive displays, and complimentary drinks await.
What to expect
Red Light Secrets Museum
Set inside a former brothel in the heart of Amsterdam's Red Light District, this museum offers a perspective that most visitors never get from simply walking the neighborhood's streets. Through personal accounts, preserved spaces, and interactive exhibits, you'll gain a better understanding of the people, history, and realities behind one of the city's most talked about districts.
Features:
• Former brothel setting: Walk through authentic rooms once used by sex workers, offering a rare glimpse into spaces that are usually hidden from public view.
• Personal stories and exhibits: Listen to firsthand accounts and explore photographs, objects, and multimedia displays that reveal daily life beyond common stereotypes.
• World's only prostitution museum: Visit a museum unlike any other, dedicated entirely to the history, realities, and cultural significance of sex work.
• Multilingual audio guide: Follow the experience in English, Dutch, German, Spanish, or French, with commentary that adds context and personal perspectives throughout your visit.
Heineken Experience
Trade the narrow streets of the Red Light District for the towering copper brewing tanks of Heineken's original brewery. This self guided attraction combines historic brewing halls, interactive exhibits, and live presentations that trace Heineken's journey from a local Amsterdam brewery to a globally recognised name.
Features:
• Historic brewery building: Explore the original brewery where Heineken was once produced and see how the site has been transformed into an immersive visitor experience.
• Interactive brewing journey: Follow the brewing process through multimedia exhibits, hands on displays, and engaging presentations that bring the brand's history to life.
• Live presentation: Learn more about Heineken's heritage and production process through a live English language presentation during your visit.
• Multilingual audio guide: Access additional stories and exhibit information in Dutch, German, French, Italian, Spanish, or Portuguese as you explore.
• Two complimentary drinks: Finish your visit with two Heinekens or soft drinks, giving you time to relax and reflect on the experience before heading back into the city.
• Your voucher will be emailed to you shortly.
• Display the voucher on your mobile phone with a valid photo ID at the starting point.
• Please check your final voucher for the starting point details & specific instructions.
Summer
Free cancellation up to 1 day before start
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