Your experience
Pair a walk through pop-culture history at Dam Square with an industrial journey through Amsterdam’s brewing heritage.
Getting started
Begin your experience by presenting your digital ticket at your chosen time slot for either venue. Most travellers start at Madame Tussauds in the city centre before taking a 20-minute walk or short tram ride to the Heineken Experience. You can choose to visit both in a single afternoon or spread the bookings across different days for a more relaxed pace.
What to expect
Madame Tussauds Amsterdam
Navigate a series of themed galleries featuring lifelike wax celeb figures, moving from high-fashion sets to interactive sports and political zones.
Features:
• Themed cultural zones: Move through dedicated sections for A-list celebrities, world leaders, and legendary music icons.
• Interactive media sets: Step into immersive backdrops designed for photos, ranging from film sets to sports arenas.
• Self-paced exploration: Follow a set indoor route through the museum without a guide, allowing you to linger in your favourite sections.
Heineken Experience
Step into the original 1867 brewery for a guided introduction that leads into a self-paced interactive circuit through the historic brewhouse and modern 4D simulations.
Features:
• Industrial brewhouse: Walk through the original brewing halls to see the massive copper tanks and 19th-century equipment.
• Live English presentation: Listen to a brand ambassador share the narrative of the Heineken family and the brand's global rise.
• Interactive 4D exhibits: Experience the brewing and bottling process through motion-based sensory displays and multimedia simulations.
• The Best 'Dam Bar: Conclude your self-guided walk with two perfectly chilled Heinekens included as part of your brewery experience.
Extras
• Amsterdam canal cruise: Enhance your experience with a 1-hour guided canal cruise including live English commentary and an extra Heineken or soft drink onboard.
• Your voucher will be emailed to you shortly.
• Display the voucher on your mobile phone with a valid photo ID at the starting point.
• Please check your final voucher for the starting point details & specific instructions.
General
Summer
Non-refundable
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