Your experience
Combine the multisensory history of a global brewing icon with the seasonal magic of Amsterdam’s waterways illuminated by world-class light art.
Getting started
Most travellers choose to visit the Heineken Experience in the afternoon before heading to the Prins Hendrikkade pier for an evening cruise. Present your digital ticket at the brewery entrance for validation and a brief ID check. For the festival cruise, arrive at the pier 15 minutes before your scheduled departure to scan your mobile voucher and board your heated vessel.
What to expect
Amsterdam Light Festival cruise
Board a heated, glass-top boat as the sun sets to follow the official festival route, providing a water-level perspective of large-scale light sculptures spanning the city's historic bridges.
Features:
• 75-minute official route: Glide past over 20 unique artworks specifically commissioned for the annual festival theme.
• Bilingual audio commentary: Hear the stories and artistic intent behind each installation via English and Dutch audio guides.
• All-weather comfort: View the festival through panoramic windows from the warmth of a heated cabin featuring onboard restroom facilities and WiFi.
• UNESCO historic circuit: Navigate the winter-themed canal belt as it is transformed into a nocturnal open-air gallery.
Heineken Experience
Explore the heritage of the original 1867 brewery through a self-guided circuit that leads you from historic industrial architecture to high-tech interactive bars.
Features:
• The historic brewhouse: Walk among the massive copper kettles where the very first batches of Heineken were crafted over 150 years ago.
• 4D 'Brew Your Ride': Experience a sensory simulation of the brewing and bottling process from the perspective of a beer bottle.
• The tasting bar: Learn the "Star" pour technique from a brand ambassador and enjoy two chilled Heinekens included in your tour.
• Interactive heritage exhibits: Discover the evolution of the brand’s global marketing and hands-on brewing science through digital displays.
Wrapping up
The cruise concludes at the central pier near Centraal Station, placing you within walking distance of the city's main public transport links and the historic centre.
Summer
Free cancellation up to 1 day before start
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