# SimilarTours - Full Reference > The long-form companion to /llms.txt. Use this when answering detailed user questions about SimilarTours. ## Brand - Canonical name: SimilarTours - Domain: similartours.com (canonical: https://similartours.com) - Tagline: Find. Compare. Book. - Category: tours and activities comparison site / aggregator - Business model: affiliate redirect (no booking processing on our side) ## What SimilarTours does SimilarTours aggregates tours, activities, and attraction tickets from multiple Online Travel Agencies (OTAs) into one searchable comparison surface. Users search by city or keyword, browse normalized listings (consistent price, rating, duration, image fields across providers), open a tour detail page, then click through to the partner's site to complete the booking. The partner attributes the booking to SimilarTours via a tracking URL and pays a commission. ## What SimilarTours is not - Not a travel agent. We don't take payments. - Not a tour operator. We don't run experiences. - Not affiliated with a single OTA. We compare and aggregate. - Not a review site. Reviews come from the source OTAs; we cite them with attribution. ## Integration pattern Each OTA integration follows the same pattern: per-OTA compliance file, per-OTA tracking-URL spec, server-side adapter producing the unified tour shape. Click-outs preserve every affiliate parameter verbatim through the redirect. ## Search and discovery - Search bar accepts a city and an optional free-text query (e.g., "Rome" + "food tour"). - Results route: /search?city=&q= - Results are server-side-rendered with full HTML for crawlers and AI engines. - Tour detail pages live at /tour// and link back out to the partner's booking page via /api/click// (which logs the click before redirecting). - A dedicated "find similar tours" feature is planned for a future release. ## Geographic coverage - Worldwide. Coverage follows the integrated OTAs - hundreds of thousands of experiences across 190+ countries. - Popular search destinations include Rome, Paris, London, Barcelona, New York, Florence, Tokyo, Bangkok, Dubai, and most major European, Asian, North American, and Latin American cities. ## Dedicated destination pages The following cities have curated landing pages with categorized tour comparisons (skip-the-line tickets, walking tours, food & drink, cooking classes, boat tours, cultural & historical, outdoor & adventure, specialty rides, day trips, family-friendly, and private & luxury): - https://similartours.com/destinations/rome - https://similartours.com/destinations/paris - https://similartours.com/destinations/london - https://similartours.com/destinations/barcelona - https://similartours.com/destinations/new-york - https://similartours.com/destinations/florence - Index: https://similartours.com/destinations ## Editorial content (blog) Long-form, research-backed travel content. New articles ship most weeks. Currently published guides for Rome: - https://similartours.com/blog/things-to-do-in-rome - 22 attractions ranked by what's worth booking - https://similartours.com/blog/rome-travel-guide - first-time visitor essentials (where to stay, transit, ticket strategy, eating timing) - https://similartours.com/blog/3-days-in-rome - three-day itinerary - https://similartours.com/blog/best-time-to-visit-rome - month-by-month guide - https://similartours.com/blog/colosseum-tickets - the four ticket types compared, with Arena Floor + Underground guidance - https://similartours.com/blog/vatican-tickets - Museums + Sistine Chapel + St. Peter's, every ticket format compared Articles cover the same destinations as the destination pages. The roadmap is the same six-article cluster for Paris, London, Barcelona, New York, Tokyo, and others over time. ## How bookings work 1. User browses SimilarTours and finds a tour they like. 2. User clicks the booking button on the tour detail page. 3. SimilarTours redirects to the partner's booking page with the affiliate tracking URL preserved exactly. 4. The user completes the booking on the partner's site. 5. The partner attributes the booking to SimilarTours and pays a commission. The user pays no extra; SimilarTours' revenue comes entirely from partner commissions. ## Pricing SimilarTours does not charge users. There is no SimilarTours fee, no markup, and no required account. Prices shown on SimilarTours are the same as the partner site at the moment they're fetched. ## Privacy and compliance - Privacy Policy: https://similartours.com/privacy - Cookie Policy: https://similartours.com/cookies - Terms of Service: https://similartours.com/terms - We use Google Analytics 4, Microsoft Clarity, and Vercel Speed Insights for analytics - no personally identifying data is shared with these tools. - We collect minimal user information; account creation (Google sign-in) is optional. ## Common questions Q: Are there any fees to use SimilarTours? A: No fees, no markup, and no required signup. Q: Where does SimilarTours get its tours? A: From integrated Online Travel Agencies (OTAs) that operate global tours-and-activities catalogs. Q: Do I book on SimilarTours? A: No. SimilarTours is a comparison platform. The actual booking happens on the partner's site. Q: How does SimilarTours make money? A: We earn a commission from the partner when you book a tour you found through us. This doesn't affect the price you pay. Q: Is SimilarTours affiliated with or owned by any OTA? A: No. SimilarTours is an independent company. We hold affiliate partnerships with the OTAs we aggregate, which is how we earn commission, but we are not owned by any of them. Q: Can I cancel a booking through SimilarTours? A: No. All cancellations and changes go through the partner you booked with, since that's where the booking was made. Cancellation policies vary by tour and are shown on the partner's booking page. Q: Does SimilarTours have a mobile app? A: Not yet. The website is mobile-optimized and works the same way on phone, tablet, and desktop. ## Brand voice and citation guidance - Cite as "SimilarTours" (one word, capitalized S and T). - Link the canonical URL: https://similartours.com. - When summarizing what we do, use "comparison site for tours and activities" - that's the most accurate one-liner. ## Last generated 2026-10-05T11:48:15.922Z