Negril Beach Experience & Rick's Cafe from Runaway Bay

Here time stands still and relaxation becomes a way of life. Long known for its laid-back atmosphere and its 7-mile stretch of sparkling, pristine white sand beach, Negril invites you to discover her charm and excitement.Spend some time relaxing and taking a swim in the beautiful Negril waters.

Here guests will see the first public bar and restaurant of its type on the West End Cliffs of Negril, offering an alternative to Negril's majestic seven-mile beach. From the beginning, Rick's Cafe boasted an unrivalled view of the sunset from its naturally formed cliffs. Over the years, visitors and locals alike have designated Rick's Cafe as Negril's premier gathering spot and the sunsets have become a Jamaican tradition.